TY  - SER
AU  - Pandya Bhavin
TI  - Leveraging Brand Assets by Understanding Brand Architecture- Imperatives for FMCG Sector for Competitive Edge in India
PY  - 0000///0
CY  - 
PB  - Jun 2009
KW  - FMCG, Brand Assets
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR10726.pdf
ER  -