TY  - SER
AU  - Mittal Manish
TI  - Effectiveness of Celebrity Endorsements in Brand Recall and Purchase Decision
PY  - 0000///0
CY  - 
PB  - Jun 2009
KW  - Purchase Decision, Brand
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR10721.pdf
ER  -