TY  - SER
AU  - Purohit H C
TI  - Customer Relationship Management and Brand Loyalty Through Word of Mouth (WOM) Communication
PY  - 0000///0
CY  - 
PB  - Jul - Sep, 2008
KW  - CRM, Brand Loyalty
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR10691.pdf
ER  -