TY  - SER
AU  - Rosenzweig Phil
TI  - Misunderstanding the Nature of Company Performance : The Halo Effect and Other Business Delusions
PY  - 0000///0
CY  - 
PB  - Summer 2007
KW  - Company Performance, Company Vision
N2  - The article discusses various research reports evaluating companies' performance and the inherent flaws within some research data. Valid data is sometimes lacking within many influential studies and results in an organization's misrepresentation of their economic status. Research shortcomings are sometimes overlooked because the encouraging message that is offered is too compelling to question. Skepticism with formulae, focus on business probabilities, and unexpected causal relationships are some suggested perspectives within the article
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR10596.pdf
ER  -