TY  - BOOK
AU  - Zeithaml V A
TI  - Services Marketing
SN  - 0070782504
U1  - 658.8 
PY  - 1996///
CY  - New York
PB  - McGraw Hill
KW  - ,Zeithaml V A,Services Marketing,Bitner M J,Relationship Marketing,Listening
KW  - Marketing Management
N2  - Master : 9310
ER  -