TY  - SER
AU  - Baye Michael R
TI  - Dashboard for Online Pricing
PY  - 0000///0
CY  - 
PB  - Fall 2007
KW  - E-Retail, Online Customers, Online Pricing
N2  - The article discusses strategies for pricing products in the online marketplace. Although many theorists predicted that competition due to the Internet would force prices to level off to marginal cost, known as the law of one price, the experience of Internet retailers has shown that competitive advantages still exist. Strategies for online pricing require companies to consider the costs for clickthrough advertising, and to conduct pricing experiments to determine customer sensitivities to prices. Some pricing innovations discussed include pricing changes during a product's life cycle and temporary price cuts to gain competitive advantage. Several case studies are presented for companies whose prices are listed at the price comparison web site Kelkoo
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR10538.pdf
ER  -