TY  - SER
AU  - Cole Robert E
TI  - Too Much of a Good Thing? : Quality as an Impediment to Innovation
PY  - 0000///0
CY  - 
PB  - Fall 2007
KW  - Innovation, Quality
N2  - The article discusses the relationship of quality improvement to innovation. Japanese industry is acknowledged as a leader in quality improvement, particularly in the automobile industry, which rewards gradual innovation. However, examples from Japanese high technology companies, including in the dynamic random access memory (DRAM) chip industry, demonstrate that quality efforts can hinder radical innovation required for competitiveness in this sector. The Japanese DRAM industry failed to innovate to meet new market realities produced by the introduction of personal computers (PC), and the market favored the speed of production and lower prices of Korean producers. The arrival of the Internet negatively impacted firms slow to adapt due to a culture of quality control
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR10531.pdf
ER  -