TY  - SER
AU  - Rakesh Sapna
TI  - Investigation of the Consumers Predisposition Towards Enrolling into the Retail Loyalty Cards
PY  - 0000///0
CY  - 
PB  - Oct - Dec 2008
KW  - Retailing, Transactional Marketing
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR10317.pdf
ER  -