TY  - BOOK
AU  - Assael Henry
TI  - Marketing
SN  - 0030166225
U1  - 658.8 
PY  - 1990///
CY  - London
PB  - Dryden
KW  - Assael Henry, Marketing, Organizational Transformation
KW  - Marketing Management
N2  - Master : 6359
ER  -