TY - SER AU - Kansal Purva TI - Cognitive Dissonance and the Marketing of services : Some Issues PY - 0000///0 CY - PB - Oct 2008-Mar 2009 KW - Cognitive Dissonance, Marketing of services UR - http://192.168.6.13/libsuite/mm_files/Articles/AR10053.pdf ER -