TY  - BOOK
AU  - Shimp T A
TI  - Promotion Management and Marketing Communications
SN  - 0030266432
U1  - 658.82 
PY  - 1990///
CY  - Chicago
PB  - Dryden
KW  - ,Shimp T A,Promotion Management & Marketi,Marketing,Media
N2  - Master : 6702
ER  -