TY - SER AU - Huber Joel TI - Value of Sticky Articles PY - 0000///0 CY - PB - June 2008 KW - Ideas N2 - The author advocates for "sticky" articles, whose message is recalled and whose ideas become influential because of their methods, theory, results, and interpretation. The author presents a method for writing sticky articles that focuses more on the story, be it a story of methodology, a theory, or practice. The author reminds the author to be aware of the audience, keep the story simple, generate surprise, making the story concrete, emotional, and credible, and encourage a sequel UR - http://192.168.6.13/libsuite/mm_files/Articles/AR9764.pdf ER -