TY  - SER
AU  - Harrington Richard J
AU  - Tjan Anthony K
TI  - Transforming Strategy : One Customer at a Time
PY  - 0000///0
CY  - 
PB  - Mar 2008
KW  - B2B, CRM
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR9483.pdf
ER  -