TY  - SER
AU  - Weinberger David
TI  - Authenticity : Is It Real or Is It Marketing ?
PY  - 0000///0
CY  - 
PB  - Mar 2008
KW  - Case Study-Marketing, Authenticity
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR9480.pdf
ER  -