TY  - SER
AU  - Day George S
TI  - Is it Real ? Can We Win ? Is it Worth Doing ?
PY  - 0000///0
CY  - 
PB  - Dec 2007
KW  - Innovation, Risk Management, Rewards
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR9352.pdf
ER  -