TY  - SER
AU  - Anand M
TI  - Consumer Enigma
PY  - 0000///0
CY  - 
PB  - 2 Apr, 2007
KW  - Customer Loyalty, Consumerism
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR8867.pdf
ER  -