TY  - SER
AU  - Burgelman Robert A
TI  - Defining the Minimum Winning Game in High-Technology Ventures
PY  - 0000///0
CY  - 
PB  - Spring 2007
KW  - Technology Ventures, Strategy, Minimum Winning Game, Innovation
N2  - The article proposes a means of organizing strategic business planning in ventures in the high-technology industry. There is an overall lack of such planning in high-technology start ups, which tend to originate in an innovation created by a single visionary entrepreneur. Planning to capitalize on the innovation is a secondary add-on to the process. The lack of disciplined analysis leads to haphazard performance which can hamper the realization of the initial innovation, often fatally. The article proposes what it calls the "minimum winning game" to aid the planning process of high-technology ventures. INSETS: Interactive Field Research and Executive Experience;Defining the Minimum Winning Game
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR8821.pdf
ER  -