TY  - SER
AU  - Seth Meera
TI  - Lalu Prasad's IIM Lecture
PY  - 0000///0
CY  - 
PB  - 11 Sep 2006
KW  - Case Study-Brand Value, Surrogate Advertising
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR8809.pdf
ER  -