TY  - SER
AU  - Palkar Apoorva
TI  - Impact of Brand Equity on Price and Brand Extension : Special Reference to Film Production House in India
PY  - 0000///0
CY  - 
PB  - Oct - Dec 2006
KW  - Brand Extension, Film Production
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR8445.pdf
ER  -