TY  - SER
AU  - Ryans Adrian
TI  - Pay Less, Get More : Meeting the Challenge of Value Competitors
PY  - 0000///0
CY  - 
PB  - Oct-Nov 2006
KW  - Value, Competition
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR8282.pdf
ER  -