TY  - SER
AU  - Das Prasenjit
TI  - Building on Perceptions
PY  - 0000///0
CY  - 
PB  - Nov 2006
KW  - B-Schools, Brand Building, Employer Branding
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR8186.pdf
ER  -