TY  - SER
AU  - Thompson Craig
AU  - Rindfleisch Aric
TI  - Emotional Branding and the Strategic Value of the Doppelganger Brand Image
PY  - 0000///0
CY  - 
PB  - Jan 2006
KW  - Brand Image, Emotional Branding
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR7875.pdf
ER  -