TY  - SER
AU  - Vyas Preeta H
TI  - Incentive Outlay Ratios in Fast Moving Consumer Goods Sector in India
PY  - 0000///0
CY  - 
PB  - Oct-Dec 2005
KW  - Brand Building, Insentives, FMCG (Fast Moving Consumer Goods)
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR7733.pdf
ER  -