TY - SER AU - Srinivasan Raji AU - Moorman Christine TI - Strategic Firm Commitments and Rewards for Customer Relationship Management in Online Retailing PY - 0000///0 CY - PB - Oct 2005 KW - Online Retailing, CRM UR - http://192.168.6.13/libsuite/mm_files/Articles/AR7588.pdf ER -