TY  - SER
AU  - Srinivasan Raji
AU  - Moorman Christine
TI  - Strategic Firm Commitments and Rewards for Customer Relationship Management in Online Retailing
PY  - 0000///0
CY  - 
PB  - Oct 2005
KW  - Online Retailing, CRM
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR7588.pdf
ER  -