TY  - SER
AU  - Garretson Judith A.
AU  - Burton Scot
TI  - The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communications
PY  - 0000///0
CY  - 
PB  - Oct 2005
KW  - Marketing Communication, Advertisement
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR7584.pdf
ER  -