TY  - SER
AU  - Lewis Michael
TI  - Influence of Loyalty Programs and Short-term Promotions on Customer Retention
PY  - 0000///0
CY  - 
PB  - Aug 2004
KW  - Customer Retention, Customer Royalty and Promotions
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR7389.pdf
ER  -