TY  - SER
AU  - Venkatesan Rajkumar
AU  - Kumar V
TI  - Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy
PY  - 0000///0
CY  - 
PB  - Oct 2004
KW  - Customer Lifetime Value, Customer Selection, Marketing Resources
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR7384.pdf
ER  -