TY  - SER
AU  - Atuahene-Gima Kwaku
TI  - Antecedents and Outcomes of Marketing Strategy Comprehensiveness
PY  - 0000///0
CY  - 
PB  - Oct 2004
KW  - Marketing Strategies
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR7380.pdf
ER  -