TY  - SER
AU  - Indeevar G
AU  - Jain Rajan
AU  - Ramasubramani N
TI  - Getting Customers to say yes
PY  - 0000///0
CY  - 
PB  - Apr 2005
KW  - Customer Value, Market Segment
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR7238.pdf
ER  -