TY  - SER
AU  - Dawar Niraj
TI  - What are Brands Good for ?
PY  - 0000///0
CY  - 
PB  - Fall  2004
KW  - Brands, Information Revolution, Customer Relationship
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR6982.pdf
ER  -