TY  - SER
AU  - Rao Raghavendra K
TI  - Into the Consumer's Mind
PY  - 0000///0
CY  - 
PB  - Mar 2004
KW  - Market Research, Consumer Insight
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR6442.pdf
ER  -