TY  - SER
AU  - Kaptan Sanjay S
AU  - Rajendra Kumar C
TI  - Marketing Battleground
PY  - 0000///0
CY  - 
PB  - Feb 2004
KW  - Rural Marketing, Consumer Products
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR6381.pdf
ER  -