TY  - SER
AU  - Kivetz Ran
AU  - Simonson Itamar
TI  - Idiosyncratic Fit Heuristic : Effort Advantage as a Determinant of Consumer Response to Loyalty Programs
PY  - 0000///0
CY  - 
PB  - Nov 2003
KW  - Consumer Loyalty
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR6194.pdf
ER  -