TY - SER AU - Kumar K AU - Mahadevan B TI - Evolution of Business Models in B2C e-Commerce : The Case of Fabmall PY - 0000///0 CY - PB - Dec 2003 KW - B2C, e-Commmerce UR - http://192.168.6.13/libsuite/mm_files/Articles/AR6114.pdf ER -