TY  - SER
AU  - Brown Stephen
AU  - Sherry Jr. John F
AU  - Kozinets Robert V
TI  - Teaching Old Brands New Tricks : Retro Branding and the Revival of Brand Meaning
PY  - 0000///0
CY  - 
PB  - Jul 2003
KW  - Old Brands, Brands
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR6060.pdf
ER  -