TY - SER AU - Brown Stephen AU - Sherry Jr. John F AU - Kozinets Robert V TI - Teaching Old Brands New Tricks : Retro Branding and the Revival of Brand Meaning PY - 0000///0 CY - PB - Jul 2003 KW - Old Brands, Brands UR - http://192.168.6.13/libsuite/mm_files/Articles/AR6060.pdf ER -