TY - SER AU - Sivramkrishna S TI - Estimating Value Added by Brands from Market Data : An Application to the Indian Toilet Soap Market PY - 0000///0 CY - PB - Jan-Jun 2003 KW - EVA, Brands UR - http://192.168.6.13/libsuite/mm_files/Articles/AR6041.pdf ER -