TY  - SER
AU  - Ganesan P
TI  - Brand Switching: a Study of Rural Consumers
PY  - 0000///0
CY  - 
PB  - Apr 2003
KW  - Rural Consumers, Brands
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR5928.pdf
ER  -