TY  - SER
AU  - Ailawadi K L
TI  - Pursuing the Value-Conscious Consumer : Store Brands Vs National Brand Promotions
PY  - 0000///0
CY  - Journal Of Marketing
PB  - Jan-01
KW  - Brand Promotion , <Value Conscious Consumer> , <Store Brand> ,                <National Brand>
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR4088.pdf
ER  -