TY  - SER
AU  - Moreau C P,Lehmann D R
TI  - Entrenched Knowledge Structures and Consumer Response to New Product
PY  - 0000///0
CY  - JMR
PB  - Feb-01
KW  - Knowledge Structure
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR3641.pdf
ER  -