TY  - SER
AU  - Rahman Z.
TI  - Brand Management Strategies of FMCGs and Consumer Durable Companies               Operating In India
PY  - 0000///0
CY  - jims 8M
PB  - Oct-Dec 2000
KW  - Brands
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR3526.pdf
ER  -