TY  - SER
AU  - Banerjee A
TI  - Effective Retail Promotion Management : Use of Point of Sales Information Resources
PY  - 0000///0
CY  - Vikalpa
PB  - Oct-Dec 2000
KW  - Retailing
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR3501.pdf
ER  -