TY  - SER
AU  - Vandermerwe S
TI  - How Increasing Value to Customers Improves Business Results
PY  - 0000///0
CY  - Sloan
PB  - Fall 2000
KW  - Customer Value
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR3421.pdf
ER  -