TY  - SER
AU  - Lal R. & corstjens M.
TI  - Building Store Loyalty Through Store Brands
PY  - 0000///0
CY  - JMR
PB  - Aug-00
KW  - Store Brand
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR3230.pdf
ER  -