TY  - SER
AU  - Kirmani A & Rao A
TI  - No Pain,No Gain
PY  - 0000///0
CY  - Journal Of Marketing
PB  - Apr-00
KW  - Product Quality, Asymmetric Information
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR3020.pdf
ER  -