TY  - SER
AU  - Shukla Seema
TI  - Riding the Boom
PY  - 0000///0
CY  - Business Today
PB  - 22nd July 2000
KW  - Marketing, Consumer Behaviour
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR2952.pdf
ER  -