TY  - SER
AU  - Deshpande R
TI  - What are the Contributions of Marketing to Organizational Performance and Societal Welfare?
PY  - 0000///0
CY  - J. Marketing
PB  - V63, Special Issue99
KW  - Organizational Performance, Social Marketing
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR2498.pdf
ER  -