TY  - SER
AU  - Johar & Pham
TI  - Relatedness, Prominence, and Constructive Sponsor Identification
PY  - 0000///0
CY  - JMR
PB  - Aug-99
KW  - Event Marketing, Sponsorship
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR2443.pdf
ER  -