TY  - SER
AU  - Ward & Light
TI  - What High-Tech Managers Need to Know About Brands
PY  - 0000///0
CY  - HBR
PB  - Jul-Aug 99
KW  - Brands, Advertising
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR2271.pdf
ER  -