TY  - SER
AU  - Rao & Qu
TI  - Signaling Unobservable Product Quality Through a Brand Ally
PY  - 0000///0
CY  - JMR
PB  - May-99
KW  - Product Quality, Brand Ally
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR2192.pdf
ER  -