TY  - SER
AU  - 
TI  - Premium Dilemma
PY  - 0000///0
CY  - Business World
PB  - 30 Apr-15 May 1999
KW  - Brands, Imagebuilding
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR2041.pdf
ER  -